This is the first thing I've written for this blog, so let me start with the obvious: I'm not sure I know what I'm doing.
Not with the writing. Not entirely with the gardening. And honestly, not completely with the company I'm building. But I've learned enough in the last few years to know that not knowing what you're doing is usually where the interesting things start.
So here we are. plant is live. The website, the growing guides, the recipes — all of it is up and real and ours. And I wanted to mark that properly, not just push a commit and move on.
What plant actually is
plant started as an app idea. A simple one: a zone-aware planting calendar that connects to your local weather and tells you, with zero ambiguity, whether it's time to plant your tomatoes or not. That idea came from a very specific frustration — mine — of googling "when to plant tomatoes" and getting an answer that was technically correct for someone, somewhere, but not particularly useful for me, in my backyard, in my zone, with a late frost date I didn't even know I had.
The app is still coming. We're launching on Kickstarter in October 2027 and targeting an App Store release in February 2028 — right when gardeners start planning their season. But somewhere along the way, the project got bigger than the app.
"The goal was never just to ship an app. It was to build something that helps people actually grow food."
So before the app ships, we're building the community and the content that should have been there all along. Nine hundred growing guides — one for every major crop, across every USDA hardiness zone. Recipes built around what you actually grew, not what's convenient. And now, this: stories about the messy, funny, occasionally heartbreaking process of learning to grow things.
A little about us
I'm Trevor. Dad of three, hiker, not a natural gardener. I built plant because I got pulled into research on food deserts a few years ago and couldn't shake the feeling that something important was being missed. The problem wasn't access to grocery stores. It was that we'd quietly stopped knowing how to grow our own food, and nobody had built the right tools to help us remember.
My first season in the garden was a disaster by most measures. I killed things. I planted too early. I had absolutely no idea what succession planting was. But I grew enough — enough to share with my neighbors, enough to feel like something had shifted. That feeling is what I want plant to give other people.
We're a small team, pre-launch, building this from the ground up. The people involved in this project care deeply about the mission, and you'll hear more from them in time. For now, it's mostly me — writing, building, occasionally killing plants — and trying to do this honestly.
What we hope you'll do
Join us. That's the simple version.
The slightly longer version: we're going to be adding new guides, new recipes, and new stories regularly. We're going to make videos — some genuinely useful, some genuinely embarrassing. We're going to document the process of building a company and a community at the same time, and we're going to be real about how that goes.
If any of that sounds like something you want to be part of, sign up below. You'll hear from us when we publish something new, when the Kickstarter goes live, and when the app ships. No spam. Just the good stuff, when there's something worth saying.
We're really glad you're here.